My career as a multicultural marketing strategist starts with CBC 20+ years ago. Vancouver is an ideal mini-testing lab for multi-level, multi-nation integrated marketing strategies, and I have been blessed with opportunities to hone my skills in managing integrated marketing campaigns. Resourceful, multi-lingual, and open-minded, through the process of matching skills, knowledge, and opportunities, I now lead and work with like-minded team members globally.

In the ever-changing, multi-disciplinary, multi-skill marketing industry, the ability to work with different personalities creatively, flexibly, and effectively is more crucial, which takes time and experience to master. My passion for cultural dynamics and writing helps me tell compelling stories for clients and brands and develops winning strategies to engage a variety of communities.

Do you always rely on your Asian girlfriend’s mother or have to beg the next door neighbor to “review and approve” your multicultural agency’s copy, just for a peace of mind? Do you try to make sense of your digital agency’s Weibo and WeChat reports? Do you feel frustrated communicating with your outsourcing team regarding the minimum viable deliverable? Please give me a call.